An interesting and fun viral campaign run by European carmakers, Volkswagen, in the busy Odenplan train station in Stockholm.
Entitled “The Fun Theory” it aimed to see if everyday commuters would give up using the escalator to exit the train station, and instead choose to use the stairs.
Turning the stairs into an oversized yet fully operational keyboard, this video shows the before, during and after effects of the campaign.
It took stairs that were viewed as being ordinary, boring and inconvenient into something fun that people of all ages would enjoy and have complete fun doing.
66% more people chose the stairs over the escalator. Just shows you what a bit of an image revamp can do!