Turn the art of selling into a simple science using the proven tried-and-true techniques of the nation’s top sales champion, Tom Hopkins.
In sales, the potential clients or customers you interact with have some fears the #1 fear is of you, the salesperson. Your clients do not want to be sold.
The key to overcoming your customers fear is to come across as an expert advisor, not a salesperson. Your client then sees you as a resource to go to for advice, not someone to avoid because you are trying to get his or her money.
Success in sales can be boiled down into one sentence: Your clients must like you, trust you and want to listen to you.
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